YouTube Marketing Basics
What Is YouTube Marketing And Why Should You Care? YouTube is one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second largest search engine on the internet, but it is also the best place to engage in video marketing. Which happens to be an incredible way to engage audience and generate clicks and conversions.
Just think of the impact videos had in your own life. Whenever we try to engage in a conversation with the TV on in a room, most of us can’t help but stare at it. and when start watching a random documentary, say at 1 a.m, more often than not, we end up staying up all night to watch it right through the end.
Written Content vs. Video
With written content, we as digital marketers, are often fighting a losing battle to try and hold the attention of audiences who are over saturated with marketing messages, adverts and other media vying for their attention. With video on the other hand, it is the viewer who struggles to look away. This gives you a fantastic opportunity to deliver a powerful message that will help you build your brand and increase your following.
YouTube offers many of the advantages of Social Media Marketing. It gives you a way to build a following you can market to in future. It also allows you to leverage your connections through influencer marketing and other strategies.
Unlike Facebook or Twitter where there’s a large element of luck involved, success on YouTube is all about having something interesting to say and a unique way to deliver that point. If you have something unique and interesting, and you know how to package it, YouTube can deliver you almost guaranteed success.
The only downside is that YouTube demands a little more work than some of the other strategies you may have tried in the past. In this series, you will have your blueprint for success. As long as you are willing to execute the steps, you will be able to build a huge following and influence them unlike any other strategy.
Before getting into the advanced techniques, and the nuts and bolts of YouTube marketing. Let’s first take a moment to go over the basics on how YouTube works.
The Fundamentals of YouTube Marketing
YouTube is a website that allows users to upload videos from their computers and host them online. They can embed the videos on their websites. Direct traffic and visitors to them without putting strain on their servers. Moreover, YouTube also allows other users to search through those videos to find content they find interesting.
Creators can improve the likelihood of their content being discovered by using smart titles and the right keywords, which will act as search terms. When you find a YouTube user whose content you enjoy, you can subscribe to their channel and see their newest videos on the homepage whenever you visit the site.
As like other search engine capabilities, YouTube also allows users to create profiles and it allows for direct messaging as well as commenting on videos. Active discussion on a video is a great way to increase engagement and to heighten visibility. These days the social aspect of YouTube is tied to Google+ meaning that your YouTube profile will the same as your Google+ profile.
Another powerful benefit is Youtube Advertising. Using YouTube ads, creators can earn money from their videos…or they can promote their own channels via other users.
Here, we have provided a basic overview of YouTube. There are tons of tips, tricks and strategies you can use to get more out of it. In this series, you will learn all of this to help you make a name for yourself and your business…