YouTube Marketing Basics

YouTube Marketing Basics

What Is YouTube Marketing And Why Should You Care? YouTube is one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second largest search engine on the internet, but it is also the best place to engage in video marketing. Which happens to be an incredible way to engage audience and generate clicks and conversions.

 
Just think of the impact videos had in your own life. Whenever we try to engage in a conversation with the TV on in a room, most of us can’t help but stare at it. and when start watching a random documentary, say at 1 a.m, more often than not, we end up staying up all night to watch it right through the end.

YouTube Marketing Made Simple

Written Content vs. Video

With written content, we as digital marketers, are often fighting a losing battle to try and hold the attention of audiences who are over saturated with marketing messages, adverts and other media vying for their attention. With video on the other hand, it is the viewer who struggles to look away. This gives you a fantastic opportunity to deliver a powerful message that will help you build your brand and increase your following.

YouTube offers many of the advantages of Social Media Marketing. It gives you a way to build a following you can market to in future. It also allows you to leverage your connections through influencer marketing and other strategies.

Unlike Facebook or Twitter where there’s a large element of luck involved, success on YouTube is all about having something interesting to say and a unique way to deliver that point. If you have something unique and interesting, and you know how to package it, YouTube can deliver you almost guaranteed success.

The only downside is that YouTube demands a little more work than some of the other strategies you may have tried in the past. In this series, you will have your blueprint for success. As long as you are willing to execute the steps, you will be able to build a huge following and influence them unlike any other strategy.

Before getting into the advanced techniques, and the nuts and bolts of YouTube marketing. Let’s first take a moment to go over the basics on how YouTube works.

YouTube Marketing Made Simple

The Fundamentals of YouTube Marketing

YouTube is a website that allows users to upload videos from their computers and host them online. They can embed the videos on their websites. Direct traffic and visitors to them without putting strain on their servers. Moreover, YouTube also allows other users to search through those videos to find content they find interesting.

Creators can improve the likelihood of their content being discovered by using smart titles and the right keywords, which will act as search terms. When you find a YouTube user whose content you enjoy, you can subscribe to their channel and see their newest videos on the homepage whenever you visit the site.

As like other search engine capabilities, YouTube also allows users to create profiles and it allows for direct messaging as well as commenting on videos. Active discussion on a video is a great way to increase engagement and to heighten visibility. These days the social aspect of YouTube is tied to Google+ meaning that your YouTube profile will the same as your Google+ profile.

Another powerful benefit is Youtube Advertising. Using YouTube ads, creators can earn money from their videos…or they can promote their own channels via other users.

Here, we have provided a basic overview of YouTube. There are tons of tips, tricks and strategies you can use to get more out of it. In this series, you will learn all of this to help you make a name for yourself and your business…
 
YouTube Marketing Made Simple
 


 

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8 Responses
  • Quinn
    July 11, 2018

    So YouTube is making you watch entire commercials now (Instead of being able to skip after so many seconds)? Anyone else seeing this?

    • Marketing Team
      July 11, 2018

      We are “thinking” (Smell the smoke?) that this may be a limited situation. I had two with commercials, some with the limited time skip option, and a couple with no ads at all. So it looks like they’re playing with it. Time will tell! That will be something to be aware when running YouTube marketing campaigns.

  • LatCo
    July 21, 2018

    Can YouTube Comments grow your Channel?

    • Marketpedia Team
      July 22, 2018

      YouTube comments are a tool to take advantage of YouTube’s powerful algorithm! When your viewers manually come back to your channel, YouTube suggests your content more. So, most definitively, comments play a big role when planning your YouTube marketing campaigns.

  • Small Biz
    August 21, 2018

    How do I start and grow a Youtube Channel?

  • Ipiv
    October 1, 2018

    Some YouTube videos have been seen more than 100,000,000+ Anyone knows how to grab attention and convert that attention into customers for my business?

    • Marketpedia Team
      October 2, 2018

      YouTube video ads are a great resource that more businesses should be taking advantage of. While learning and managing a new ad system can take a little time, the potential benefits are worth the effort. You can start with our YouTube Marketing training

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