What Is Social Media Marketing? Social media marketing, also known as SMM, refers to an internet marketing strategy which involves using social media networks to post and share content.
The idea is to drive web traffic, generate user engagement, content sharing, and brand building which when used effectively, can increase sales. Social media marketing includes activities like posting text and image updates, videos, and other content.
How Can Social Media Marketing Help Your Business?
For starters and as mentioned earlier, one of the main goals of social media marketing is to engage your audience. This means that the bigger and more engaged your audience is on the social media networks, the easier it will be for you to increase conversions and therefore generate sales.
How to Select the Correct Social Media Marketing Platform for Your Business
Each social media platform has a unique set of users and therefore they should be carefully selected based on your business’ goals. Here is a brief introduction of each social media platform to meet your marketing needs.
Social Media Marketing on Facebook
Facebook is known for its casual, friendly environment. Users go to Facebook to chat with family and friends. They are there to relax or find out about their contact’s latest scoops. This means you have to keep a friendly tone. Facebook’s organic reach is very limited, therefore you have to be active with your social media marketing strategy. If you do not have a lot of followers or group members, you may want to build this first. If this is the case, using a paid ad strategy to drive likes to your page may be a good place to start.
Social Media Marketing on Google+
Google+ is a unique place. Google recently announced they plan to retire it so you may want to hold off to see what the future awaits before spending a lot of time and effort in this social media marketing platform. On Google+, you can share videos, links, images, photos and view all your +1s. It is widely used by communities that share a common niche or topic. You can also segment your followers into smaller subgroups by using “circles”.
Social Media Marketing on Pinterest
Pinterest is growing by leaps and bounds. The social network’s primary audience is female. This means it is a great place for your social media marketing, especially if women are your target market. Businesses that would most benefit from Pinterest’s image-centered platform are retailers, especially those that have visually engaging and eye-catching content. Pinterest helps people discover what they love. They can find recipes, style inspiration, projects for their home and so many other ideas. This makes it powerful for businesses that want to showcase their products. It is also a great platform to build your brand’s personality.
Social Media Marketing on Twitter
Twitter is a social platform centered on dialog and communication. This means that to successfully use it for your social media marketing, you have to engage, answer questions, retweet other people’s tweets, broadcast updates about your industry and so forth. Do not just pitch your products or services but instead interact as much as possible and mix it up with specials, discounts, coupons or other offers.
Social Media Marketing on LinkedIn
LinkedIn is a business-focused social networking. The site lets you find other business associates, clients, and colleagues whom you already know. You “connect” with them and they become part of your network. Because of the business nature of LinkedIn, it is best to keep a more professional approach. LinkedIn is a goldmine for sales because the majority of the people on LinkedIn are professionals in their fields. Therefore you should try to build recommendations on your profile in order to build trust and make yourself and your business look more credible.
Social Media Marketing on YouTube
YouTube offers many benefits for your social media marketing efforts. For starters, it is owned by Google, so they get the added benefit of getting preference to rank in the search engines. It is also the second largest search engine after Google. This means that you have a massive audience for your videos. The best way to use YouTube is to create useful how-to-videos that answer people’s questions or offer a solution to a problem that your business solves.
Social Media Marketing on Reddit
Reddit is very similar to Stumble Upon and Digg. All of them are great for sharing compelling content. The social media marketing potential is incredible since they have massive traffic. But you have to be very careful when using Reddit for your social media marketing since you are dealing with a tech-savvy community that absolutely despises spam and pitchy posts. Therefore if your target market is young, geeky, liberal, and internet-obsessed, then Reddit may be for you. Otherwise stay away because if you are not there to provide value, it can actually backfire on your business.
Location-Based Social Media Marketing
If you are a brick-and-mortar local business, then you may want to take a look at Foursquare and Yelp. Both platforms are great for your social media marketing. Be mindful about customer experience when using either platform for your business since a bad experience may lead to a bad review. On the other hand, a lot of good reviews can quickly increase your customer base.