Facebook Ads Basics

Facebook Ads Basics


Welcome to our Facebook Ads Basic Training. In this section, we’ll be talking about what Facebook ads are, why you should use them and how they work. We’ll also be talking about what you can accomplish with Facebook Ads today, as well as what you have to do right before creating your ads.

We hope you enjoy and get the most out of this training.


Facebook Ads & what they are

Facebook ads are a very popular tool that you definitely need to use to succeed in your business. With Facebook ads, you can create targeted ads, which will allow you to choose the people that are going to see your ads, and you can reach different audiences depending on the campaign that you’re doing.

With Facebook, you can connect your businesses with people. This social media platform can help you get a lot of customers and public to your store, website, blog, or anything else.

Facebook Ads

Why should you use Facebook Ads?

Facebook ads will show your content to the more than 1.4 billion people that connect on this social network for more than 900 million times a day.

It allows you to choose the type of people you want to reach and show your content to. This makes your ads more relevant, because you are reaching the right people, people that are already interested in your content.

A fact of Facebook ads is that they can be seen on mobile devices. People use smartphones and tablets to discover, communicate and shop more than ever, because they’re comfortable to do so.

With this tool for mobile devices, you can have your campaign controlled easily and comfortably by getting the statistics of your posts, and making more ads that can be seen by more than 700 million people that log into Facebook every day on their phones and tablets.

People seeing your Facebook ads can get directions to your store, buy something there, download your app if they like it, view your videos, add an item to a shopping cart or take any action on your website. Your ads are placed in the stream of information that people view on Facebook, so they’re more likely to take action.

Facebook ads update you on how your ads are performing and how your budget is spent. You can visit the Ads Manager for managing your ads and check your performance. You can also use the Ads Manager app.

Facebook Ads

How do they Work?

People use Facebook to discover what’s new with their friends, family and the things they care about by viewing photos, videos, and information posts, so you can become one of the many sources of content for them.

When people like your Page, their friends are more likely to be interested in what you have to offer. How do they do this? Facebook suggests you to people that may be interested in your content, and they can also see if one of their friends likes your page, so you’ll get recommended.

You’ll become relevant the moment that Facebook starts showing your ads to all the right people that might be interested in your content, your software, blog, or anything you have based on their age, gender, location, interests and much more.

Facebook is super actionable because they make a lot of calls to action to your ads. Facebook ads can send the people you need to your website or app, and increase your sales.

Facebook can help you be naturally social when someone’s Facebook friends likes your page, because these people will be more likely to be interested in what you have to offer by checking your shared posts, videos and photos.

Facebook ads allow you to meet your customers, get new people into your store, interact with them, choose the audience you want and check the results of your ads, all in one place. You have to start using Facebook ads now!
Facebook Ads


Facebook Comments
6 Responses
  • Renter's Management
    July 3, 2018

    SOS: Newly launched product and campaign live for 4 days and only 1 conversion with approx $700 spent. Running conversion campaigns, video retargeting and interest campaigns. Testing video, carousel, dynamic product ads and short/long copy. Any suggestions?

    • Marketpedia Team
      July 3, 2018

      Do you have a system in place to A/B test your Facebook Ads and find your product/market fit? or are you just throwing that $700 into one ad and adset?

  • Jorge
    September 21, 2018

    I am trying to migrate from Google Adwords to Facebook Ads. My wife has a landscaping company that closes aprox. 40 leads per month. These leads access a landing page leaving their contact information. How can I get the same 40 leads using Facebook Ads? I have a feeling that it will be cheaper and I will have more control over the process of generating leads.

    • Marketpedia Team
      September 22, 2018

      You want to move away from demand lead traffic to cold traffic on social? Look at ways to make more money With AdWords first then look at Facebook Ads, it’s a totally different beast!

  • Sky
    October 25, 2018

    Hello, I’ve just started my first foray into Facebook ads and I’m not sure it’s going too well.. I’m an e-commerce site selling leather hides for car renovation and upholstery projects. We have 73 followers. I’ve created a catalog ad with a budget of £500 for the month and objective to drive purchases. My existing data isn’t large enough for a lookalike audience Facebook tells me, so I’ve set my targets very broadly to people who like cars and DIY. Everything seems ok but I’m not delivering any impressions after a day – is this normal? Is it because I’ve set the budget across the month and that I have a small Facebook following so Facebook doesn’t give me much clout? Any help appreciated!!

    • Marketpedia Team
      October 26, 2018

      Hi Sky, there could be a lot of factors why you are not getting impressions with your Facebook Ads. What does your advert look like? What words and pictures have you used?

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