Facebook Ads Basics
Welcome to our Facebook Ads Basic Training. In this section, we’ll be talking about what Facebook ads are, why you should use them and how they work. We’ll also be talking about what you can accomplish with Facebook Ads today, as well as what you have to do right before creating your ads.
We hope you enjoy and get the most out of this training.
Facebook Ads & what they are
Facebook ads are a very popular tool that you definitely need to use to succeed in your business. With Facebook ads, you can create targeted ads, which will allow you to choose the people that are going to see your ads, and you can reach different audiences depending on the campaign that you’re doing.
With Facebook, you can connect your businesses with people. This social media platform can help you get a lot of customers and public to your store, website, blog, or anything else.
Why should you use Facebook Ads?
Facebook ads will show your content to the more than 1.4 billion people that connect on this social network for more than 900 million times a day.
It allows you to choose the type of people you want to reach and show your content to. This makes your ads more relevant, because you are reaching the right people, people that are already interested in your content.
A fact of Facebook ads is that they can be seen on mobile devices. People use smartphones and tablets to discover, communicate and shop more than ever, because they’re comfortable to do so.
With this tool for mobile devices, you can have your campaign controlled easily and comfortably by getting the statistics of your posts, and making more ads that can be seen by more than 700 million people that log into Facebook every day on their phones and tablets.
People seeing your Facebook ads can get directions to your store, buy something there, download your app if they like it, view your videos, add an item to a shopping cart or take any action on your website. Your ads are placed in the stream of information that people view on Facebook, so they’re more likely to take action.
Facebook ads update you on how your ads are performing and how your budget is spent. You can visit the Ads Manager for managing your ads and check your performance. You can also use the Ads Manager app.
How do they Work?
People use Facebook to discover what’s new with their friends, family and the things they care about by viewing photos, videos, and information posts, so you can become one of the many sources of content for them.
When people like your Page, their friends are more likely to be interested in what you have to offer. How do they do this? Facebook suggests you to people that may be interested in your content, and they can also see if one of their friends likes your page, so you’ll get recommended.
You’ll become relevant the moment that Facebook starts showing your ads to all the right people that might be interested in your content, your software, blog, or anything you have based on their age, gender, location, interests and much more.
Facebook is super actionable because they make a lot of calls to action to your ads. Facebook ads can send the people you need to your website or app, and increase your sales.
Facebook can help you be naturally social when someone’s Facebook friends likes your page, because these people will be more likely to be interested in what you have to offer by checking your shared posts, videos and photos.
Facebook ads allow you to meet your customers, get new people into your store, interact with them, choose the audience you want and check the results of your ads, all in one place. You have to start using Facebook ads now!