Bing Ads Basics

Bing Ads Basics


Welcome to our Bing Ads Basic Training. In this section, we’ll talk about: What’s Bing Ads and why use it for your business? What are Bing Ads All about? What advertising goals does Bing actually offer for your business?

We hope you enjoy and get the most out of this training.

What’s Bing and Why Use It for Your Business?


What is Bing?

Bing is nothing more than Microsoft’s proprietary search engine. It was formerly known as the “windows live search” service, and later as the “live search” engine. It has been integrated into windows services since the MSN days, so it is more than likely that you have used it at some point.

Bing is a search engine just like Google. Despite not being as popular as the latter, it still accounts for more than 20% of web searches currently made in the US. It is integrated into Windows operating systems, and offers a number of attractive features including:

  • Advanced multimedia searches
  • Sub links on search result URLs
  • Mathematical calculations, rate conversions and computational calculations can be made on the Bing platform, directly from the Bing search bar
  • Integration with the Oxford dictionary to make finding definitions easier

The Bing search engine also allows users to scour the web for images, videos and news, while also giving them access to Windows tools such as “Office” and “Outlook”.

Bing Ads

Bing Ads Benefits for Businesses

The Bing search engine has quite a good list of benefits for business, especially when it comes to helping businesses acquire a wider reach on the internet which makes their products, apps and services easier to find.

Don’t limit yourself to Google if you also want to:

  • Get more web based traffic. Send your business’ website to the Bing search engine to get more visibility, more leads and more sales.
  • Give more detailed data about your business to your potential clients through all types of devices.
  • Reach that 30% of people that don’t use Google as their search engine of choice
  • It offers a very robust advertising platform that will further help you and your business reach that elusive 30% of consumers.

Bing Shocking Facts

  • Some studies have been made to compare how Bing and Google measure against each other and have found that Bing gives better and more specific results for the majority of search queries used in these studies (source)
  • It is said that the feature that launched Bing to stardom was its daily changing background, which showcases a photograph of landmark landscapes and buildings around the world (source)
  • The Bing search engine indexes over 2 billion Facebook updates and half a billion tweets on a daily basis (source)
  • The Bing search engine powers the Yahoo! search engine, which means that when you use Yahoo’s engine, you are basically using Bing
  • Bing incorporates Facebook data in its algorithm as a source of social media input (source)

Thank you for reading. See you in the next section of this training…
Bing Ads


Facebook Comments
2 Responses
  • Kool
    July 26, 2018

    Hi guys. I’m running Facebook ads for an eCommerce clothing store and I’m having trouble getting conversions. The clicks are high, conversions low and very costly. They go up to $40 $60 a conversion and the avg purchase is only about 90$. Why is the cost so high? How can I get it lower and increase conversion rate? Anyone have experience with eCommerce clothing stores, specifically Shopify? I heard Bing ads are proving to be a goldmine for some of our clients. Greatly appreciate the advise.

    • Marketpedia Team
      July 27, 2018

      What objective and type of ads are you running? Are you running them to cold or warm traffic? Are you retargeting? Who are you targeting? Are you separating your cold and warm traffic on different ad sets? What type of ads are you running, image, video, carousel, etc? Have you ran Bing Ads before? The more info you provide the better the group will be able to help! I guess we need a little more info in order to provide feedback.

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