What is Paid Advertising? Paid advertising is any type of advertising where you have to pay for traffic to your offers instead of getting traffic organically. There are many different types of paid ads but they all have one thing in common; you have to pay the owner of the ad space for the right to show your ad in their site or platform. These are usually displayed to users on the sides, tops, or bottoms of web pages.
Why is paid advertising important for businesses?
In the business world, if you do not show your products or services to people you pretty much do not exist. If you don’t have prospects checking out your offers, then you will lack sales and as a result, you will not be able to sustain your company for long. In addition, paid ads allow you to target potential buyers at a much more personal level, narrow your target location and demonstrate how your product or service can fulfill their needs or solve their problems.
Why should you use Paid Ads?
You may be asking yourself, why should I pay for something when in most cases I can always get it for free? After all, paid ads are only one way to get your products or services in front of potential users, but let’s be honest, it is not the only way. As this site clearly shows you, there are other marketing channels that offer the exact same thing….website traffic!
So what is so special about paid advertising?
Speed! You can see the results instantly. This means you can quickly find out if you’re spending the money on the right paid advertising campaigns or platforms without having to wait months. On the other hand, SEO can take months for you to see results. Depending on how difficult or competitive your keywords are, it can take up to a year (and this is assuming you constantly post content) to see any reliable traffic. In addition, there are no guarantees to SEO. Even though you may be posting content, your keywords may never rank and you will be stuck with no results after all that hard work.
Paid advertising types:
Paid ads come in many forms and shapes. Some are more effective than others but they all aim to meet one goal…drive traffic to your offer. The main paid ads categories are pay per click, pay per install, pay per view, pay per download, and pay per acquisition, display ads and video ads.
Pay per click is by far the most common paid ad type. Most people are aware of Google AdWords, which allows marketers to pay only when someone clicks on their ads, hence the name pay-per-click. In addition to PPC, there are a lot of other less popular models of paid advertisements including pay per download, install, and acquisition.
Is it worth your money?
Absolutely yes if you keep track of your data and ROI. The best way to start with paid ads is to test first. Test small and see which ads or keywords convert. Keep the high performing ones and get rid of the ones that are not converting well. When it comes to paid advertising, validation is key. Without it, you could quickly get sent to the poor house. So always, test, validate, iterate and pivot.