Sales Funnels Basics

Sales Funnels Basics


There is a lot of confusion around sales funnels, and we want to help clarify that in this video. First of all, a question that lots of people ask is, “Why is it necessary to build sales funnels in the first place?

Surely if you want to sell high-priced products, you just sell them, right? Wrong!
While it’s true that in the offline world, you can go ahead and sell expensive stuff right off the bat, for example, if you run a Bentley dealership, you wouldn’t expect someone to buy a Toyota from you first, and then trade up. In the online world, things are different.

Unfortunately, there is a tremendous lack of trust online. It’s not surprising. Some online traders are sadly, less than honest, and online, it’s easy to deceive. For example, your website might give people the impression that your business is a large operation run from slick offices in the heart of the city, when in reality, you’re just some guy who lives in a downmarket neighborhood and works out of his spare bedroom. Of course, your website might give a completely different impression.

Sales Funnels Made Simple
To put it bluntly, most people you deal with online for the first time are going to assume that you’re a crook, until you’ve proved otherwise. A sales funnel enables you to do this. With a sales funnel, you can establish that you’re a real business, you provide quality goods or services, you deliver on time, and perhaps most importantly, that the customer is going to see value for money.

Why are Sales Funnels so important?

When people know and trust you, it’s easier to make sales.

We’ve heard it said that people will want five points of contact with you before they’ll really trust you. When they do trust you, they’ll know that you’re not a crook, they’ll know the quality of your goods and services, and they’ll know that you know what you’re talking about. This is where a sales funnel comes in. You start by giving something away for free, you then sell them something inexpensive, then something more expensive, then something even more expensive, and so on, all the way along.

Once someone has bought a cheap item from you and is happy with it, they’re more likely to purchase a more expensive item from you. It’s just human nature. To put it another way, it builds confidence and trust in you, trust in your business, and trust in your brand.
Sales Funnels Made Simple


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10 Responses
  • Joseph
    June 13, 2018

    Trying to run a 7-day sales funnel which the discount price expires at the end of the week. Just curious if anyone has done something like this? Thanks in advance

    • Marketpedia
      June 14, 2018

      Try a deadline sales funnel. It allows you to set automated individual deadlines for people based on when they opt in to an email sequence, complete with countdown timers and expiring links that automatically redirect.

  • Amanda
    July 19, 2018

    I’m a real estate agent that is looking create a sales funnel to attract sellers. How complicated do you make it and what copy are you using? Campaigns for free comparable market analysis fall flat. Any suggestions or examples would be much appreciated!

    • Marketpedia
      July 20, 2018

      Have you tried using a chatbot sales funnel? Can be directly used with ads so leads can be nurtured via Messenger. Cuts back on many steps and allows you to qualify leads and segment them for retargeting later on. The ad copy and lead magnet all depends on what your target audience is struggling with. And the best way to find out is to ask. Maybe you know someone who fits your ideal client profile, ask them what they would like to know more about with regards to your industry. You can check out our Sales Funnel course here.

  • Sky
    September 6, 2018

    I need help, My company needs to create a FB sales funnel for home improvement sales specifically replacement windows. Any suggestions?

    • Marketpedia
      September 7, 2018

      Every market is different, you’re gonna need to test through some different strategies, too many variables. We run successful campaigns in dozens of verticals. Every single one of them ends up needing testing and tweaking to the individual targeting and client. There isn’t a one size fits all solution. Results will always vary.

  • Kool
    September 17, 2018

    What exactly is a SALES FUNNELS?

    • Marketpedia
      September 18, 2018

      Yeah, the term Sales funnel confuses a lot of people. Technically, a sales funnel is a sales process, sales cycle, marketing pipeline or a conversion funnel. The bottom line is that it is a process you use to gather new leads, convert them into prospects and eventually turn them into buyers. Even better, into repeat buyers!

  • Brandon
    October 23, 2018

    I’ve never created a funnel before so have no idea how to price such a service. The client insists on using LinkedIn exclusively and I’m working on convincing them to use FB. Can you tell me what’s the average CPA for coaching businesses on FB vs. LinkedIn? Would love your input.

    • Marketpedia
      October 24, 2018

      It really depends on who their target client is. One of our current clients has target clients only on LinkedIn so doing Google Adwords or FB ads is a total waste of his money. You really have to understand your client and their needs first. You can learn more about Linkedin Marketing here and our Sales Funnel course here

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