List Building Basics
Want to know why Email Marketing is King? Just take a look at the blog of any big e-mail marketer. Almost all of them will describe their email marketing and list building activities as the single most important aspects of their business.
91% of all consumers check their e-mail daily.
Surveyed companies rate their email campaigns as more profitable than PPC advertising, social media marketing or content marketing. 66% of US customers over 15 have purchased at least one product via an email campaign
Email marketing has an ROI of 4,300%
Why Is Email Marketing So Effective for List Building?
The ROI is due to the simple fact that email marketing doesn’t cost much. It requires very little work on your part while still yielding incredible results. You’ll only need to send an email once a week or once a month. Your mailing list will build itself once you’ve set everything up properly.
On the other hand, if Facebook decides to delete your page, you can lose all your hard work and investment with no explanation. Recently Facebook changed their policies so a post to your Facebook page would only reach about 10% of your audience.
Do you see why it’s worth having your own audience and direct access to that audience?
Email marketing also lets you send multiple messages and time those messages perfectly. You have complete control over your marketing message and that’s incredibly powerful.
This means with your List Building you can:
- Build anticipation for a product launch
- Generate interest in a new project
- Discuss matters with your audience
It’s also why most marketers agree that it takes five ‘touches’ with any audience to yield one sale. With email marketing, you can manage all of those ‘touches’ and time them to perfection for the very best results.